Every day, millions of travelers pass swiftly and efficiently through screening checkpoints supported by SecurityPoint Media.
And those millions of travelers come face-to-face with the advertising messages placed inside the clean, white SecureTrays that are at the heart of the patented system.
Air travelers represent a coveted demographic. Frequent flyers (4+ trips per year) are corporate decision-makers and heads of high-income households and are among the first to try new products and services. SecureTray puts advertisers in the enviable position of being face-to-face with this group every day. Early adopters are critical to any product launch and SecureTray makes the connection.
According to the Arbitron Airport Advertising Study, airport advertising is a tremendous opportunity for those trying to reach business-to-business, technology buyers and early adopters. The study added that “the airport also provides an exceptional opportunity for luxury goods and entertainment services to reach upscale targets.”
“The program is successful at driving brand awareness, claimed purchasing
and future purchase interest.”
- Independent Research, Market Analysts, Inc.
Base: Americans Who Have Taken 4+ Flights in the Past Year*
*Source: Arbitron Airport Advertising Study
