– Jack Sullivan
Senior VP/Media Director
for Starcom
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Advertisers
Airport advertising is a large market, with advertising to be found in virtually all commercial airports. According to a June 2004 study by Arbitron, airport advertising is an "undiscovered upscale medium." Airport advertising has been successful with business-to-business and technology advertising, the Arbitron study notes that "the airport also provides an exceptional opportunity for luxury goods and entertainment services to reach upscale targets." The placement of sponsor campaigns on the Company's SecureTray™ ensures that advertisers reach their intended audience with guaranteed impressions offering the greatest impact in airport advertising.
The Arbitron Airport Advertising Study
Exploring an Undiscovered
Upscale Medium - June, 2004 (PDF)
The SecureTray System™ overcomes a concern frequently voiced by airport advertisers: "How many of the passengers passing through an airport actually see my advertisement"? With the SecureTray™, 100% of the passengers with originating flights at an airport will interact with brand messaging, directly engaging with the sponsor campaign when placing personal items.