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Recent News
Advertisers
The SecureTray platform uniquely positions your brand to an elusive
but highly coveted
group of consumers – The Frequent Flyer:
- Upper income
- Business Professional
- Highly educated
- Tech savvy
- Cutting edge consumer
- Harder to reach though television
Source: Airport Advertising Study, Arbitron, 2004
In fact, Frequent Flyers constitute one of the most coveted advertising targets in America. Frequent Flyers are individuals aged 18+ that have taken at least 4+ trips per year and represent half of the the airline flights taken in the past year.* In addition:
- 92 Million American Adults are exposed to Airport advertising annually.
- 60/20 Rule applies: Heavy users (Frequent Flyers) make up 20% of the audience but account for 60% of the gross impressions
- Airline Travelers are among the most affluent American consumers.
- Frequent Flyers like to be on the cutting edge – they are a great target for a product launch.
- Upscale, tech savvy Americans are more difficult to reach through other media.
| SecureTray™ Audience(1) | National Average(2) | Heavy TV Watcher (3) | |
|---|---|---|---|
| Average Household Income | $100,000 | $54,000 | $69,500 |
| Professional / Management | 47% | 33% | 6% |
| College Graduate | 68% | 25% | 22% |
* The Arbitron Airport Advertising Study – Exploring an Undiscovered Upscale Medium June, 2004
Sources:
1. Airport Advertising Study, Arbitron, 2004
2. US Census Bureau, 2000
3. Simmons National Consumer Survey, 2004