2011 Champion a Cause Creative Challenge
Distracted Driving: A Deadly Epidemic

In Partnership with the American Advertising Federation (AAF):

The American Advertising Federation and SecurityPoint Media are partnering to sponsor a PSA contest targeting adults who text and drive. As this deadly epidemic begins to gain attention, almost all of the messaging is targeted to teens. But consider this:

  • 30 to 39-year-olds account for the greatest number of fatal distracted driving accidents in the U.S. each year.
  • 24 percent of those crashes were caused by cell phone use.
  • While one third of texting teens say they have sent or read a text message while driving, nearly half of all texting adults admitted to doing the same.

As the innovator of airport security checkpoint advertising, SecurityPoint Media provides a rare opportunity to command the attention of fast-paced travelers who are harder to reach through traditional media. This includes tech-savvy adults who play a central role in the problem of distracted driving and are also a key to its solution.

Submit a SecureTray® advertisement for the chance to win cash prizes and have your design featured in airports nationwide. Show us how you would capture the attention of the compulsive-natured business traveler - a demographic that’s notoriously hard to reach and bound to find this message hard to hear.

Entries are due by Friday, April 29. Winners will be announced at ADMERICA! 2011.

Click Here to download the Entry/Release form.

Cause-Related Resources:
US Department of Transportation: Distracted Driving
Pew Research Center: Adults and Cell Phone Distractions